The Weather Channel App Can Now Forecast Your Flu Risk

PALM SPRINGS, Calif.--According to the Centers for Disease Control and Prevention, influenza caused more than 20 million hospitalizations in 2018. And with peak flu season approaching again, The Weather Company has expanded its use of big data to serve up localized flu risk predictions. At Adweek's annual Brandweek summit, Randi Stipes, CMO of the IBM-owned...